9/7/2023 0 Comments Qview qantas![]() ![]() The large screens in the lounges will display content which is trending at any particular time. In addition to news and weather on the screens, passengers can access QView through the lounge wifi on their own devices and access real-time boarding information. The airline has worked in collaboration with Ooh Media to introduce screens across its Qantas Club and business lounges at major domestic airports. Wirth’s comments came at the launch of QView, a new interactive digital content initiative unveiled at Sydney domestic airport this morning. Industry observers suggested any high profile brand messaging would have been wasted as Qantas battled the unions over job losses before becoming embroiled in a debate over its ownership structure. It’s a very competitive market at the moment so there has been a greater focus on retail.” Wirth continued: “It’s about getting the balance right between product marketing, retail marketing and brand marketing. The Voice has been the pillar for us for the past three months. It wasn’t just a case of whacking our logo on it, which doesn’t really cut it for us anymore. Wirth said its sponsorship of sporting events and its partnership with The Voice – which wrapped last night – has been successful in pushing the brand message. “Our advertising focus has been predominantly on tactical and product, but we believe there is a time and place for brand advertising and we’ll continue to invest in that over the next 12 months,” she revealed. “We have built that team so we can do quite a lot of our work inside the business as opposed to using agencies,” Wirth said.īut she stressed high profile brand marketing would remain in its plans. It’s becoming more prominent in our marketing mix.”Ī newly-created digital and entertainment team will play a key role in the marketing strategy with content and social marketing also a focus. It’s an important vehicle to drive sales and important to drive awareness and education of our routes and product. “We probably haven’t invested in digital as much as we should have so we are putting more focus on digital. ![]()
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